Hi Reader,

Last week I walked you through moving everything from ChatGPT to Claude. Four steps, everything comes with you.

But here’s what I didn’t say— the migration is the easy part. The harder question is where that context should actually live.

Someone commented on one of my LinkedIn posts: "ChatGPT’s memory is more reliable than Claude’s."

They were right. And that’s exactly the wrong question.

I’ve built context systems for a dozen clients this year. The pattern is always the same— the ones relying on AI memory are the ones who get burned.

Your Business Context Belongs in Your Systems

Who you serve. How you talk. What you stand for. How you operate.

That should live in your documents. Your SOPs. Your brand guidelines. Your employee handbook.

When it lives in an AI’s head, you’re building on someone else’s foundation. One update, one model switch, one "memory cleared" notification, and you’re starting from scratch.

I’ve seen this play out. Teams spend months building up AI memory through daily use. Then a model update drops and half of it evaporates.

The teams that own their context— in actual files they control— just re-upload and keep moving.

Context Engineering Makes Every Tool Work Better

Mission. Vision. Values. SOPs. Brand guidelines. Employee handbooks.

Every one of these files makes your AI tools work better. Feed them into Claude Projects, ChatGPT Custom GPTs, or any other tool. They become portable.

You stop being locked into one platform. You stop hoping the AI remembers correctly. You start building on your own foundation.

The bigger your organization gets, the more this matters.

Memory features are training wheels. Context engineering is learning to ride.

The Six Files

I built a Core Context Files Template Pack— the 6 files I create first in every implementation. Same system I use in $10K+ client projects.

Templates, copy-paste prompts to build each one, and real anonymized examples.

​Grab the Core Context Files here →​

Next week I’m doing something different.

Keep building,

-Dan

P.S. If you want someone to build these context systems for your team— so every AI tool in your stack actually knows your business— that’s what I do. Let’s talk.